We implemented Enterprise Edition to enable the sales force of this major pharmaceutical company to analyse its sales volumes
and effectiveness. Working with the customer's own team, we rolled out the application to end users just four weeks after starting the project. The solution we delivered consists of several dashboards that help salespeople to manage their
daily work, including:
- Call Objective Evaluation
Every salesperson is set an objective to call on each of their customers a defined number of times per month. This
dashboard highlights, through flags and colour coding, those customers where the target is not met, prompting the salesperson to focus on these customers.
- Sales Objective Evaluation
This dashboard is used to evaluate a salesperson’s actual volume against target within his/her territory. The dashboard
helps the salesperson to identify which products or customers are falling short of their targets, allowing him/her to
focus on these. It also assists the salesperson in identifying products that are exceeding their projected sales,
providing them with an opportunity to further increase volume by suggesting these products to other customers.
- Sales Volume Trend Analysis
This set of dashboards allows the salesperson to analyse trends within his/her territory on a monthly and yearly basis against
previous time periods, and against overall sales of a product across multiple territories.